Mike Farley offers some inside information on the power of branding and what it means for your business. Take some lessons from the “big boys”… there’s a reason why branding works, and in short, it’s because you continually pound your message home in everything you do. Figure out what it is that you do, clarify that message and deliver it over and over and over again.
“We signed on some very good business, ” stated Vizid President Mike Farley in retrospect, “… we did Sargento, we attracted the attention of Activision, primarily because Adam was just so brilliant in combining great design with wicked programming skills.”
But few business ventures find their true stride. Not long after their rise to fame and fortune, the horrific events of 9-11 occurred and set the company back as companies across the globe cut their marketing budgets and delayed their advertising and web ventures. However, the lessons learned were invaluable… and the executions delivered in the early 2000’s, looks as if the work could have been done today.
Then, in 2007, the itch of the entrepreneur took hold again and Farley started JacksonSpencer LLC in Cedarburg. It’s there that JSH&P works it’s magic for clients big and small — handling the brand management and leading marketing efforts that not only look good, but add profit to any businesses bottom line.
26 and an immensely talented illustrator, film editor and designer. His work has been utilized by many JSH&P clients over the years. However, you may find his latest trek into the incredibly dangerous world of bicycle messengering to his best boldest yet. Take a peek into his world, if you dare.
At 24, Spencer is an Adobe Premier and After Effects specialist and a National Guardsman Specialist, too. He, too, has great creative skill and a quick wit. He has the power to turn two sticks and a rock into a entertaining game at a moments notice. Very useful at parties.
The youngest of the three boys, Harry is 22 and a college senior at Northern Michigan University. He is an accomplished copywriter and artist with the tenacity to finish even the most daunting of challenges. You may find his work on Bael (a novel of epic proportions) to be a best seller come 2020. My retirement is counting on it.
At just 15, Peyton’s enthusiasm, intellect and beauty may trump her three elder brothers. Currently a freshman at Cedarburg High School, her status on the varsity tennis and ski teams is only overshadowed by her accomplishments as an equestrian rider — being one of the very best in the state of Wisconsin. Go, girl, go!
Proud for these four? Who me? 🙂
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