Aerofab NDT came to JacksonSpencer because they knew that their existing site was out-of-date. What they didn’t realize, was that they were about to re-evaluate their entire brand. Fran Sterns, Aerofab NDT CFO, was approached by JSH&P about not only making their website a better experience for customers and prospects, but improving their branding to better match the high caliber of work their produce.
In an industry that sees imperfection as a horror story, you’ve got one shot to “get it right.” Thing is, like so many other small businesses, it’s hard to describe the look and feel you want when your days are consumed with meticulous detail. “That’s where Mike Farley really works his magic,” stated Stearns.
“Sometimes the brand simply needs a few tweaks, along with a more stringent set of rules for managing your brand.” says Farley. “Far too many businesses get lazy with the scope of their brand. What happens over time is that you get multiple looks and messages that confuse your customers. Left unchecked, you spend a lot more money to make the same impact had you stayed consistent throughout.”
The complete process of re-branding had JSH&P designing a new logo, mobile-responsive website, catalog cover and full stationery package for Aerofab NDT.