New Branding that Soars

New Branding that Soars

Aerofab NDT

Aerofab NDT came to JacksonSpencer because they knew that their existing site was out-of-date.  What they didn’t realize, was that they were about to re-evaluate their entire brand.  Fran Sterns, Aerofab NDT CFO, was approached by JSH&P about not only making their website a better experience for customers and prospects, but improving their branding to better match the high caliber of work their produce.

In an industry that sees imperfection as a horror story, you’ve got one shot to “get it right.”  Thing is, like so many other small businesses, it’s hard to describe the look and feel you want when your days are consumed with meticulous detail.  “That’s where Mike Farley really works his magic,” stated Stearns.

“Sometimes the brand simply needs a few tweaks, along with a more stringent set of rules for managing your brand.” says Farley.  “Far too many businesses get lazy with the scope of their brand.  What happens over time is that you get multiple looks and messages that confuse your customers.  Left unchecked, you spend a lot more money to make the same impact had you stayed consistent throughout.”

The complete process of re-branding had JSH&P designing a new logo, mobile-responsive website, catalog cover and full stationery package for Aerofab NDT.

Meet JSH&P

Meet JSH&P

Jackson C. Farley

26 and an immensely talented illustrator, film editor and designer.  His work has been utilized by many JSH&P clients over the years.  However,  you may find his latest trek into the incredibly dangerous world of bicycle messengering to his best boldest yet.  Take a peek into his world, if you dare.

Spencer W. Farley

At 24, Spencer is an Adobe Premier and After Effects specialist and a National Guardsman Specialist, too.  He, too, has great creative skill and a quick wit.  He has the power to turn two sticks and a rock into a entertaining game at a moments notice.  Very useful at parties.

Harrison W. B. Farley

The youngest of the three boys, Harry is 22 and a college senior at Northern Michigan University.  He is an accomplished copywriter and artist with the tenacity to finish even the most daunting of challenges.  You may find his work on Bael (a novel of epic proportions) to be a best seller come 2020.  My retirement is counting on it.

Peyton H. Farley

At just 15, Peyton’s enthusiasm, intellect and beauty may trump her three elder brothers. Currently a freshman at Cedarburg High School, her status on the varsity tennis and ski teams is only overshadowed by her accomplishments as an equestrian rider — being one of the very best in the state of Wisconsin. Go, girl, go!

Proud for these four?  Who me? 🙂