JSH&P works with entrepreneurs of all kinds. That’s not just garage-style start-ups or Inc. 500 wanna-bees — sometimes that’s with strongly established companies that still have growth on their minds. Velvac is one of those firms. With over $70,000,000 in sales, few would call Velvac a small business, but their concerns and desires to anticipate changes within their marketplace are crucial to their success.
“Velvac called me to provide CMO leadership for their upcoming marketing plans. A new e-commerce website and complete catalog overhaul were just the beginning of a great relationship.”
The brand’s image had grown a bit stale, but new product initiatives called for a more world-class look and feel, without losing the equity already established over the past 80 years of business. That takes a deft touch and is just the sort of business relationship that’s a win-win.
JSH&P is providing strategic consultation, design, advertising creative, social media and web support throughout the entire Velvac corporate structure.