Ally 360 Marketing
In the world of non-profits — museums, associations, higher education institutions and the like — it can take a very long time to become a trusted resource. Lead times are often at a slower, more conservative pace — yet the needs and diversity of work is as pressing as any agency.
So how do you break through if you’re new in the market?
Initially launched as Membership Avenue (an interestingly unique name), the sales team found it hard to break through to the folks that could hire them, despite having a great portfolio and years of experience. The name seemed to suggest something other than the services their target non-profits were searching for.
JSH&P was hired to assist in re-launching everything… from naming, initial brand development, logo design, web design and collateral and promotional creation. We set out to craft a complete A-list brand from scratch. We realized that in a referral world, sometimes all you get is the first 4 seconds of a website look to make an impression …from a memorable domain name.
The result was Ally 360, two naming forms combined to instantly convey a sense of trustworthiness and full service capabilities dedicated to non-profit marketing concerns.
Ally360 is one a leader in non-profit marketing, having worked with such distinguished institutions like the Chicago History Museum, Wolf Trap, the Milwaukee Public Museum and the Florentine Opera.