Form + Fitness Site Re-launch

Form + Fitness Site Re-launch

Training your clients to stay focused on their goals sounds a lot like good branding.

When Grafton Form & Fitness came to us to improve the user experience of their personal training clients at their Mequon location, they simply wanted a “fresher” look.  But just like a good personal trainer, we thought that their might be a little more work to be done to get their brand in shape.

They already had the right look, it just wasn’t being applied very consistently and the mechanics of how they were struggling to update their site made brand fitness darn near impossible.

With the right training and the right tools, Form & Fitness Personal Training Studio is now in great shape…

OK, so now, what about the big gym? 🙂

Case Study: Symplaris

Case Study: Symplaris

Brian Behnken is a smart guy… like a really smart guy.  The kind who starts businesses, sells them for tidy sum and starts them again.  What’s more, he knows how to dig through data and find savings for clients who are eager to it in their employee healthcare plans.

But, Brian needed to start from scratch.  He needed a name, logo, tagline, a look and feel for his new company, and he needed a website and marketing materials to make a big impact within his marketplace.

He chose JSH&P.

“Symplaris” came out of the word simple, of course, and the extension aided in an ease of saying the term.  It sounds established without being trendy.  

“We tried literally hundreds of naming possibilities and worked out way through the domains to find a .com that was available,” stated JSH&P founder Mike Farley. “Funny thing was that ‘simplaris’ was available, but priced through an auction site at $8,800.  We secured ‘symplaris’ with the “Y” and made a reasonable offer to the company that owned the “i” version.  They wouldn’t budge.  Dumb on their part, if you ask me…  since we just rendered their naming convention useless.”

Catalogs & Sell Sheets

Catalogs & Sell Sheets

For good graphic design firms, websites are at the core of everyone’s branding — but not every firm knows how to handle the “old school” marketing work that so many businesses in Southeastern Wisconsin need — namely, catalogs and sell sheets.

Every sales force wants to have a better calling card than just their business card.  Leaving a great sales kit behind (one that doesn’t get tossed into the cylindrical bin) is crucial in turning cold calls into warm leads into active customers.

We know a thing or two about providing the kind of work that not only showcases your brand and your products, but also does so in a way that really “sells”.

Next time you tired materials need an overhaul, look to us at JSH&P to add the spit and polish you’re brand demands.

As Big as Design Gets

As Big as Design Gets

Crazy Horse Memorial

When the Abbey Group of Milwaukee needed creative help, they turned to Creative Director Mike Farley at JSH&P to assist. 

The project is as big as they come… helping generate interest, visitors, donors, and ultimately fundraise for the Crazy Horse Memorial.  The monument, a work in progress by the Ziolkowski Family (Korczak Ziolkowski was one of the original sculptors of Mt. Rushmore), is the world’s largest mountain carving located in the Black Hills of South Dakota. It is considered The Eighth Wonder of the World in progress — the entirety of Mt. Rushmore fits under of Crazy Horse’s armpit!

“Storytellers” is the branded name for those who contribute to the mission of the Crazy Horse Memorial.  JSH&P helped create the logo design, brochure design and copy editing, as well as full stationery package and fundraising kit, and posters designs — both for resale and as a coloring poster for kids.

Fundraising to a whole new level

Fundraising to a whole new level

The Field Museum

A world renown organization like Chicago’s Field Museum is accustomed to working with the very best people and business resources on the planet… so is it any wonder that JSH&P is involved?  Especially, in membership and fundraising efforts that’s record-breaking?

In short, it’s just one of the many things we do.  In this case, we worked under the direction of Bill Cox and Access Direct Marketing, an integrated agency that specializes in non-profit fundraising.  Their systematic approach helps ensure positive outcomes for institutions and organizations that rely on a few well-crafted campaigns that help raise awareness, increase membership and ultimately drive more dollars to their bottom line — assisting them to continue the important scientific research that The Field Museum does every day.

JSH&P provided the creative spark and graphic production to help coordinate fully integrated campaigns, in both direct mail and email/social that helped raise over $200,000 in one day… not to mention, an on-going campaign that has membership levels on the rise.  Good thing, with new exhibits, new construction and a new look on the way, the Field will be well poised to attract even larger audiences to its venue.

Interested to learn more about The Field Museum‘s good work?  JSH&P’s fully recommends taking a trip through it’s historic hall to learn more about the stunning world around you. 

Making Something Out of Nothing

Making Something Out of Nothing

Cedarburg Dawgs

Every agency has it’s stories about pro bono work — some good, some bad.  The key in making it work is to have the right expectations, and managing them for the benefit of your business and that of the recipient of your largesse.  Recently, we’ve become linked with a start-up youth football program for 5th- 8th grade kids called the Dawgs.


Football has been a passion of my own for most of my life.  My dad is a Wisconsin Hall of Fame football coach, and I played the game well enough to actually sign a pro contract with the Packers, back when dinosaurs ruled the earth. Since that time, I’ve been a volunteer high school coach and instructor to hundreds of kids along the way.  I’ve also been a guest speaker to dozens of programs to assist in garnering a better sports culture to give kids, coaches and parents a better experience.

So when my own home town saw it’s youth football participation drop dramatically, something had to be done.  So a new entity was born to replace the flaws of the old.  Marketing something new can always be done, but if the culture hasn’t changed, you’ve traded one uniform for another, but the problems remain.  This is as true of small business as it is a children’s non-profit sports organization.

So how do you attract 100 kids (and their parents) to participate in a new program when another already exists?

Frankly, a lot of hard work by a few dedicated people who all share in the same philosophy and mission.  Getting on board with a clear message and a fervor to see something good flourish is a powerful motivator.  Coalescing and harnessing that energy is something that becomes larger than yourself and gratifying to experience.  I’m pleased to say that with our involvement with the Cedarburg Dawgs, we went from true zero participants as of January 1st of this year, to over 100 kids in the program in just three months.

How do you make something out of nothing from a marketing stand point?

When there is no track record, no uniforms, no logo, no imagery of any sort to work with, one might think that the game is lost before it’s begun.  Not so, but you better get creative fast… and hone up your Photoshop skills!

The Cedarburg Dawgs is building a strong youth football program built on the mutual trust between parents, kids and the coaches of the organization — where kids can learn to play the game of football in a fun, safe and life-affirming atmosphere.