Just do it.
When our client, Mayer Galligan Law wanted to step up its presence on social media in a way that’s cost effective and engaging, we helped Dan and Steve turn to video.
That’s not the normal answer that marketing firms give because “everyone knows” that to do video right, you have to be willing to spend… right?
Not so fast.
The problem with traditional video is that it takes so much time to script, to plan, to film and to capture audio. But with today’s smart phones, you have just about everything you need to put together an authentic video that engages your audience.
The “trick” that makes it work (because you actually will do it) is to do what we helped coach Dan to do — namely, use their smart phone mounted in their car and simply start recording whenever you have something to say.
The combination of being alone in the car on a drive that typically takes too long is a perfect way to get your thoughts out in the open. Don’t worrying about production value or mistakes, because we can always edit in post, which helps make social media videos are a breeze to set up and post online.
Editing in Adobe Premier, Final Cut Pro, or just take care of it with iMovie. Save as an MP4 file and upload it to your YouTube or Vimeo channel. That’s about it.
Getting consistent with it helps your brand and the more you do it, the easier it becomes to add to your library of thought leadership and advice.
Interested to do this for your business?
Just do it — give it a try… or call us in for a free lesson.