Another Site Says We’re Awesome

Another Site Says We’re Awesome

When you’ve been around as long as we have, you tend to get accolades from all over the place.  Most recently, through the agency search site designrush.com.  They found us and want you to find us, too.

That’s all well and good, but almost all of our business comes from referrals.  So keep telling your business friends about JSH&P.  We’ll check and see if these guys send any business our way!

Top Agency?

Top Agency?

JacksonSpencer (aka JSH&P) was founded to provide world-class advertising, marketing and design services to smaller businesses who can’t afford the “big boys”. It’s also the way that I can support myself and my family.

“Do really great work and the rest will take care of itself.”

That’s really been the motto of the firm. It’s nice, then, when other groups, firms and individuals take notice of that work and give kudos.

We recently received another award, this time from The Small Business Excellence Awards program as being a top Wisconsin ad agency. And to that, we say, “thank you.”

And know what? We’ll keep up the good work.

Easy social media video

Easy social media video

Just do it.

When our client, Mayer Galligan Law wanted to step up its presence on social media in a way that’s cost effective and engaging, we helped Dan and Steve turn to video.

That’s not the normal answer that marketing firms give because “everyone knows” that to do video right, you have to be willing to spend… right?

Not so fast.

The problem with traditional video is that it takes so much time to script, to plan, to film and to capture audio.  But with today’s smart phones, you have just about everything you need to put together an authentic video that engages your audience.

The “trick” that makes it work (because you actually will do it) is to do what we helped coach Dan to do — namely, use their smart phone mounted in their car and simply start recording whenever you have something to say. 

The combination of being alone in the car on a drive that typically takes too long is a perfect way to get your thoughts out in the open.  Don’t worrying about production value or mistakes, because we can always edit in post, which helps make social media videos are a breeze to set up and post online.

Editing in Adobe Premier, Final Cut Pro, or just take care of it with iMovie.  Save as an MP4 file and upload it to your YouTube or Vimeo channel.  That’s about it.

Getting consistent with it helps your brand and the more you do it, the easier it becomes to add to your library of thought leadership and advice.

Interested to do this for your business? 

Just do it — give it a try… or call us in for a free lesson.

Form + Fitness Site Re-launch

Form + Fitness Site Re-launch

Training your clients to stay focused on their goals sounds a lot like good branding.

When Grafton Form & Fitness came to us to improve the user experience of their personal training clients at their Mequon location, they simply wanted a “fresher” look.  But just like a good personal trainer, we thought that their might be a little more work to be done to get their brand in shape.

They already had the right look, it just wasn’t being applied very consistently and the mechanics of how they were struggling to update their site made brand fitness darn near impossible.

With the right training and the right tools, Form & Fitness Personal Training Studio is now in great shape…

OK, so now, what about the big gym? 🙂

http://www.personaltrainingmequon.com/

Hope springs eternal…

Hope springs eternal…

Isn’t that how it goes at the old ballgame?

For everyone around here, tomorrow, the Milwaukee Brewers will capture most of the media attention with their Home Opener against divisional foe, the St. Louis Cardinals. Starting right-hander Jhoulys Chacin will be squaring off against the Cards righty Miles Mikolas.

I write that as if I know who these guys are. Truth is, I don’t.

Don’t get me wrong, I know baseball and love the game, even played it in college — but I don’t follow it like I used to when I was a card collecting kid. Heck, I didn’t find out about Brewers MVP Christian Yelich until August of last year, when he, and the Brew Crew went on a tear to get into the playoffs.

At today’s game, the Brewers owner, Mark Attanasio, will have his sons sing the national anthem, Bernie Brewer and the Racing Sausages will be there… and all fans who are in attendance will receive a 2019 magnetic schedule. Oh, and guess what, they can interact with the team on social media using #ThisIsMyCrew and #BrewersOpener. That’s 40,000+ fans coming to a game to eat hot dogs, drink beer and buy merchandise… and share their experience with friends in person and on social media.

And then, 40,000 more will do it another 80 times this season.

(Perhaps there’s a reason why Mike Trout just signed a $426,500,000 deal with the Angels.)

So what does all of this have to do with you and your business?

We get so busy in our day-to-day affairs, that business can turn into a real grind. Not only for us as owners, but for our employees and our customers, too. There is no “down-season” and the churn to drive new prospects into customers and customers into brand ambassadors can lose its luster. It’s then that you hit a plateau and your work gets hard… really really fast.

In short, your business begins to burn out.

Have a Home Opener – every year.

New product launches, new websites, and even the next trade show can give us a lift to broadcast a new message and help fire up the team. But did you ever think to actually create a “Home Opener” for your business — to set a real date, each year, to “open up” your business, your products or services, to your adoring fans (and their friends)? This is not to change your brand, but to enhance your brand. Like major league teams, it’s time to show your excitement to your fans that you have new talent to add to the vets in your line-up.

The easiest thought is an actual open house — to call in your best customers (and their friends) to re-new their interest in what you have to offer them. However, it could also simply mean establishing a digital launch of new creative work, new product offerings, introductions of new employees, vendor partners or associations that have improved your business. I guarantee you that you have business assets that have not been exposed to your customer base…

Have new certifications to show off or awards that you’ve collected? Taken pictures of your facility, products or people? Gone through your catalog? You could launch a new social campaign and drive traffic to a new landing page, complete with plenty of freebies — all for the price of admission — an email address. How about a dealer contest of some kind or advancing a new promotion?

Now is the time!

Don’t worry about being perfect. The real trick is you have just given yourself license to “brag” about your business to any and all simply because you created a Home Opener event… but it feels less like bragging and more like letting your team simply take the field. So here’s your chance to dust off your spikes, put a little rosin on the mound and show off your Major League stuff.

Know what? People pay good money to see that.