OK, for any of you familiar with Gary Veynerchuk, the foul-mouthed sommelier (and king of sagely business advice for the connected generation), this statement is a blatant steal of his $1.80/day marketing idea.
It basically goes like this:
Post your own wit and wisdom, pithy comment, probing question or laugh-out-loud retort to 9 top articles under 10 different hashtags every single day. This started as an Instagram strategy that you can view here — and I recommend that you do. WATCH GARY
As a fellow “great” marketer, recognizing and swiping good stuff is crucial to what we do.
So I stole, adapted and credited.
Unless you’re like Gary, and have a camera crew with you all the time, a smartphone attached to your face or have no other workload to accomplish for the day, reading and posting 90 comments a day is a little tough to do. I guarantee you, if you did, you’d begin to get notoriety and a whole bunch of people checking out your profile, BUT, you may lose all of the clients you have because you have no time for them.
That’s why my 6¢ strategy may actually be one you can utilize AND see real results from.
The switch it this, if your wit and wisdom is worth 2¢ (and whose isn’t?), then EVERY DAY, find three articles or posts that are within your LinkedIn feed to add something to their conversation. That’s it. Doesn’t have to be War & Peace. Just play Johnny Appleseed.
Often, asking a great question is all that it takes for others to recognize that you “know your stuff”. Don’t go posting self-serving stuff and links back to your own website. The people you are connecting with want advice that helps THEM — not you. Honestly, do this over and over again. It works by building up your brand, while building theirs, too.
Whether you are looking for a job, new business or business connections, this simple and timely strategy is one that you can actually live up to… and reap the kind of rewards that come to those who confidently build a brand of goodwill within their industry.