Go Big on Old School

Go Big on Old School


Billion dollar international businesses are always looking for a great designer in Cedarburg, Wisconsin… aren’t they?

The age of the Internet is truly amazing.

However, for all of it’s marvels, this client from a few years ago was actually the product of “old school” contacts and referrals.   A good friend of mine, Michael Beightol from Coyote Marsh & Associates, contacted me about assisting him with a new opportunity.  Years before, we had done some work together on a European firm who wanted to make a splash in the American market.  Turns out, his brother (in Washington, DC) had connections to a firm with a similar situation.

Wallah!  Madrid meets Wisconsin.

The work we did, from website to marketing kit to trade advertising, still holds up pretty well today. That’s the hallmark of world-class design. It’s also the product of good relationships married to a good client.  Never forget to cultivate your personal relationships to build your business… even from unexpected sources!

Globalvia is a multi-national corporation based in Madrid, Spain that facilitates and builds some of the biggest infrastructure projects around the world, like bridges, tollways and light rail systems.