G242
When I got started in the “ad business” in Minneapolis, I was witness to a major shift in how great creative work was done, where it was done, and what clients it was done for. You see, prior to the mid 1980’s, “all” of the good work in the industry, according to the One Show, The Clios, Ad Age and Cannes, was being done in the major urban centers of New York, Los Angeles, Chicago and London. Certainly not the Twin Cities… that is, until Fallon McElligott & Rice came along and changed all that.
Key, in their initial pitch for business was simply inventive creative ad work for the kinds of small clients a small agency can pitch and win. And in their case, the Episcopal Church in Minneapolis. The work won awards because no one had considered that pitching for parishioners could be great creative.
Tom McElligott’s work changed my life.
I started seeing every client with new respect and new opportunity. Every client had a voice, a brand, and it was up to “good folks” like me to help them unleash the very best that they could muster. And in doing so, perhaps net themselves new prospects who in turn, might turn into loyal fans — or in this case, worshippers.
Grace 242 is a very different kind of church and they wanted a very different kind of announcement.
A couple of years ago, we were asked to help launch a new local church. The work represented above is a sampling of the many types of brand oriented work JSH&P did when Grace 242 was first founded. We love that they were eager to see something “different”. Over the years, we’ve done work for many churches and faiths — figuring that we had some creative freedom and that ultimately, “we’re all on the same team!”
G242.org is a Christian community of followers of Jesus, based in Mequon, WI. Interested? I’m sure Pastor Tim would be happy to share the Good News, and with a little prodding, sing our praises, too!
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