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Fishing for good clients?

Fishing for good clients?

by admin | May 9, 2017 | Case Studies, Free Lunch Blog

Vermilion Lake Association

Full disclosure… my sister-in-law is involved with the good folks at the VLA.  So, perhaps the work that we did was simply a product of having an insider in the process.  Know what?  Take every opportunity you can fulfill a project that falls in your lap!

That said, we still had to deliver “the goods”, make her look good so that my brother wouldn’t disown me AND ensure that the work was the best thing they had ever done.  Think in the reverse, if you’re a board member and one of your own tells you that you should use her brother-in-law from “the big city”, you’re instantly skeptical and are figuring that you’re going to live to regret your decision to acquiesce.

No pressure there

In truth, we had no worries, other than how long it might take to get everything signed off.  You see, my sister-in-law is a tenacious salesperson and is very good at persuasion (for all the right reasons, mind you).  Still, it can be tough to get an entire group on board, but after some initial logo studies, our walleye centered illustration took hold.  Fleshing out how this new identity could take their organization to the next level was simply a case of showing everyone how their constituencies would interact with their new brand.  When your client recognizes that their customers will be pleased with the results, it’s pretty easy to “get them into your boat”.

The Vermilion Lake Association is headquartered in Tower, Minnesota, just about as far north as you can go in the continental United States.  It’s a crystal clear lake, a beautiful area and if you’re an outdoorsy-type, that enjoys great lodging, food and friendly people — careful — you might just get hooked!  

Do Inspiring Work

Do Inspiring Work

by admin | Sep 7, 2016 | Case Studies, Free Lunch Blog

G242

When I got started in the “ad business” in Minneapolis, I was witness to a major shift in how great creative work was done, where it was done, and what clients it was done for.  You see, prior to the mid 1980’s, “all” of the good work in the industry, according to the One Show, The Clios, Ad Age and Cannes, was being done in the major urban centers of New York, Los Angeles, Chicago and London.  Certainly not the Twin Cities… that is, until Fallon McElligott & Rice came along and changed all that.

Key, in their initial pitch for business was simply inventive creative ad work for the kinds of small clients a small agency can pitch and win. And in their case, the Episcopal Church in Minneapolis.  The work won awards because no one had considered that pitching for parishioners could be great creative.

Tom McElligott’s work changed my life.

I started seeing every client with new respect and new opportunity.  Every client had a voice, a brand, and it was up to “good folks” like me to help them unleash the very best that they could muster.  And in doing so, perhaps net themselves new prospects who in turn, might turn into loyal fans — or in this case, worshippers.

Grace 242 is a very different kind of church and they wanted a very different kind of announcement.

A couple of years ago, we were asked to help launch a new local church.  The work represented above is a sampling of the many types of brand oriented work JSH&P did when Grace 242 was first founded. We love that they were eager to see something “different”.  Over the years, we’ve done work for many churches and faiths — figuring that we had some creative freedom and that ultimately, “we’re all on the same team!”

G242.org is a Christian community of followers of Jesus, based in Mequon, WI. Interested? I’m sure Pastor Tim would be happy to share the Good News, and with a little prodding, sing our praises, too!

Get Your Brand Fit in 20 Minutes

Get Your Brand Fit in 20 Minutes

by admin | Dec 6, 2015 | Case Studies, Free Lunch Blog

Next Age Fitness

An old high school friend called me up to ask if we could help with a new venture he and his wife were starting.  Turns out, the equipment they invested in can get a person in shape in just 20 minutes a workout.  That’s some serious fitness training!

Putting a new brand together can be the most daunting task to entrepreneurs, but it is a specialty of JSH&P.

“We always give a professional look,” says Mike Farley, “the real question is, can you give me instant credibility with my target audience?”

Scot and Tammy worked with our team to get just the branding tools they needed.  New identity, tagline, target market strategy, postcard handouts, social media ads, promotional gear and signage.

The branding for Next Age took longer than 2o minutes to put together, but invite Mike in for a brand check up — in 20 minutes, he’ll have your brand strategy back in shape!

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