Free Lunch Blog

The Big Idea Launch

by admin | Nov 25, 2015 | Case Studies, Free Lunch Blog

Kids Cope Now

Bill Mulcahy is an excellent child therapist who had a big idea that could help a lot of kids who are scared to go to the hospital.

“It’s scary enough for grown-ups, much more so for kids who don’t have anything to relate to this kind of experience.”

So Bill wrote a book, found an illustrator and publisher and he was off. But he soon found that the idea wasn’t enough. He needed help getting, not only his book, but his program, into the hands of administrators at children’s hospitals nationwide.

“Bill created a wonderfully brave character in Zoey… so we had a nice head-start when we began the process of building a brand based launch out of his book. We wanted to make sure that the whole kit had that ‘let me see that’ quality.”

Intrigued to bring Bill’s vision to your hospital? Contact him today at Kids Cope Now.

New Branding that Soars

by admin | Nov 17, 2015 | Case Studies, Free Lunch Blog

Aerofab NDT

Aerofab NDT came to JacksonSpencer because they knew that their existing site was out-of-date. What they didn’t realize, was that they were about to re-evaluate their entire brand. Fran Sterns, Aerofab NDT CFO, was approached by JSH&P about not only making their website a better experience for customers and prospects, but improving their branding to better match the high caliber of work their produce.

In an industry that sees imperfection as a horror story, you’ve got one shot to “get it right.” Thing is, like so many other small businesses, it’s hard to describe the look and feel you want when your days are consumed with meticulous detail. “That’s where Mike Farley really works his magic,” stated Stearns.

“Sometimes the brand simply needs a few tweaks, along with a more stringent set of rules for managing your brand.” says Farley. “Far too many businesses get lazy with the scope of their brand. What happens over time is that you get multiple looks and messages that confuse your customers. Left unchecked, you spend a lot more money to make the same impact had you stayed consistent throughout.”

The complete process of re-branding had JSH&P designing a new logo, mobile-responsive website, catalog cover and full stationery package for Aerofab NDT.

Do More for Your Clients

by admin | Oct 22, 2015 | Case Studies, Free Lunch Blog

Do More Truck Equipment

A great business partner of ours, Smart Interactive Media, came to us to help design an entirely new brand for one of their clients, based off of an existing singular product called Debo Step. With new capital invested, the company was interested to get a smart branding launch in an entirely new product category — truck steps.

” When you’re starting from scratch, you’ve got such great potential…” states JSH&P President Mike Farley, “but you’ve also got all of the risk to get it right.”

One of the ways that minimizes the risk, is to use design thinking that allows the client to be an active part of the logic behind the design choices. Some design firms shy away from client input, but all any client really wants to achieve is a world-class look that’s perfect for their business marketplace. JSH&P helps make tangible those elements that start out as a blank piece of paper.

“JacksonSpencer always gives us great work and our clients love it. Keeps me on budget, on time and makes me look like a star.” — Mike Stevens, SIM President

Doing the world some good…

by admin | Oct 15, 2015 | Free Lunch Blog

Guatemala Medical Resources Partnership

The Guatemala Medical Relief Partnership began in 2003 with the vision of a Rotarian from Wisconsin to provide basic medical care to people who couldn’t otherwise receive care. It’s a trip that local dentist, Michael Kim has taken for the past decade. Traveling to Oliveros, Santa Rosa, Guatemala, Dr. Kim and a team of 40 individuals made the journey to offer a free clinic with General Medical, Vision and Dental care to anyone who came.

As you might imagine, in this underserved part of the world, the turn-out was immense. My own son, Jackson, went on this trip to document these doctors, nurses and volunteers in the good work they are doing — without any fanfare — simply for the love of humanity.

JSH&P provided filming, film editing, titling and general oversight of this video pro bono for recruitment by the Mequon-Theinsville Rotary Club. Interested to be a part of it? Careful, it may just change your life.

The Secret to Branding

by admin | Oct 7, 2015 | Free Lunch Blog, Good Work

Mike Farley offers some inside information on the power of branding and what it means for your business. Take some lessons from the “big boys”… there’s a reason why branding works, and in short, it’s because you continually pound your message home in everything you do. Figure out what it is that you do, clarify that message and deliver it over and over and over again.

Ahead of his time…

by admin | Sep 19, 2015 | Free Lunch Blog, Good Work

Remember what life was like before the Internet?

The Internet formally took hold in 1993, but really didn’t make much of a dent until 1996. By the turn of the Millennium, every company knew it needed a website, but few design firms could build a site worthy of their own design skills… but one did — Vizid. The brainchild of Mike Farley and Adam Emery, Vizid crafted sites that were literally, ahead of their time.

“We signed on some very good business, ” stated Vizid President Mike Farley in retrospect, “… we did Sargento, we attracted the attention of Activision, primarily because Adam was just so brilliant in combining great design with wicked programming skills.”

But few business ventures find their true stride. Not long after their rise to fame and fortune, the horrific events of 9-11 occurred and set the company back as companies across the globe cut their marketing budgets and delayed their advertising and web ventures. However, the lessons learned were invaluable… and the executions delivered in the early 2000’s, looks as if the work could have been done today.